Once upon there was an uberly fab Princess who was seeking some uberly fab, effortlessly chic, beautiful clothes to adorn herself with.

She searched high and low, far and wide, online and offline and concluded that alas, the chic clothes cost too much, the fab clothes all looked the same, and the "chic and fab" clothes just didn't look, well - you know - effortless.

So Calista Clothiers was born and she lived happily ever after. (And so will you - you lucky fashionista, you!)